The Google Helpful Content Update

Google Blog

After looking at Google’s notes on this update, they appear to be targeting content creators who write content specifically targeting search performance rather than creating content for the audience. Google wants content written “By People For People” not by AI and not content focused primarily on search engine ranking.  “The helpful content update aims to […]

Do I need a website for my business? And where do I start?

Need Help With A Business Website

DO I NEED A WEBSITE FOR MY BUSINESS?, the answer of course is Yes, if only to avoid losing business to competitors that already have a web presence. It doesn’t matter if you don’t sell your products or services online, if you are not online you will be losing business, it is the first place […]

The Growing Popularity of Pay-Monthly Websites

Pay Monthly Websites

Once the choice of startups, pay-monthly websites are becoming more popular with larger established businesses who need to manage costs and cash flow more closely. Despite the cost of living crisis, COVID or problems in other countries, more small businesses than ever are popping up.  All businesses from startups to established companies need a professional […]

Some common website mistakes

Common Website Mistakes

A Business website is your showcase, it is increasingly the way other businesses or customers find out about your business, it’s a way of making it easier for your prospects and customers to find you, find your products and contact you. The internet is also the place your competitors live and it’s a jungle out there so making mistakes here

Some ideas when creating a marketing strategy

One of my first tasks when looking at marketing is to define who our ideal customers are. Not everyone who buys from us fits the same persona so it is important to focus your resources on the clients who are most likely to buy from you.

How to drive customers to your online shop

How to drive customers to your online shop

Your online shop is all set to go live. The next thing to worry about is driving traffic to your online shop. Low traffic is a huge challenge business owner’s face when managing an online store. E-commerce giants have the cash and the branding on