Your online shop is all set to go live. The next thing to worry about is driving traffic to your online shop. Low traffic
is a huge challenge business owner’s face when managing an online store. E-commerce giants have the cash and the branding on their side and generating customers isn’t that big a hurdle for them.
So how to drive customers to your online shop? In this post, we share three fantastic ways to do just that.
Influencer outreach is an important part of today’s digital strategy. With thousands of followers, social influencers can help generate some solid traffic to your online store.
Find and reach out to influencers in your niche with a view to introducing your products to their followers.
For instance, if you sell health foods, your ideal influencers could be fitness bloggers. Search Instagram to find suitable influencers using hashtags such as #fitness, #paleo or #recipecreator.
Once you’ve put together a list of influencers, get in touch with them. You could:
- Send them free samples so they can review and share their thoughts on their channel
- Create a special discount for their followers
- Offer a revenue share wherein they get a cut every time their followers use the promo code to buy your products
Blog regularly to drive organic search traffic
SEO is an important part of your online marketing strategy. So consider creating a blog for your online store and post original content on a regular basis.
This is a useful tactic especially if you are a start-up with a tight budget.
When you want to drive traffic with blogging, it is important to write around topics your customers are searching for. Aim to write around those topics so your page can rank in the first page.
Buzzsumo is a great tool to find topics in your niche.
If you already have customers, consider encouraging them to refer your online store to their friends and family.
A great way to do this is to incentivise their referral. You could offer them a discount code or a credit that they can redeem on their next order.
Create an email marketing campaign
This is a great way to target your existing customers as well as those who showed interest in your brand. You could build your list by offering a discount coupon or store credit to motivate customers to sign up.
You can then send out emails to your list to drive traffic and improve conversions.
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