SEO is an effective low cost way of increasing the number of visitors to your website and in particular SEO for your businessgetting “targeted” customers to your website by matching your content to the things people are searching for.
When people talk about SEO the word “Google” usually comes up, Google is usually the first place people go to find products and services, rightly or wrongly people trust Google and if your website comes up high in the search results people will tend to trust your site.
But what is SEO and as a small business how can I improve my website SEO without paying a fortune. There is quite a lot you can do yourself and is worth doing before deciding whether to pay an agency for SEO.
This article offers some tips and ideas you can do yourself.
The Web Designer or Admin
Your web designer or admin should be able to advise you on site structure and internal linking, internal linking allows users to easily navigate your website and find what they are looking for. Internal linking also allows the search engines to crawl your website to index the pages that show when a user searches.
You can see how well your website is linked by using a tool such as https://moz.com/link-explorer (You will need to register for a free account) without internal linking the search engines will find it more difficult to crawl your website which may result in lower ranking.
Your internal linking structure should ideally be hierarchically ordered.