How TikTok is impacting the travel and tourism industry
TikTok is an app that provides users with short, entertaining videos. In recent years, TikTok has taken the social media world by storm. The platform has been especially popular with Gen Z, who make up a large portion of its user base. TikTok has become a way for people to make plans for next week, next […]
Why having an outdated website might be hurting your business?
Most businesses today have some sort of presence on the internet. In many cases, their outdated website is the first impression a potential customer will have of the company. With that in mind, it’s important to make sure that your website is up-to-date and represents your company well. An outdated website can hurt your business […]
Using Instagram For Business As A Marketing Tool
The photo-sharing app Instagram has become one of the most popular social media platforms with over 1 billion monthly active users. While the app is mostly used for personal posting, businesses are starting to see the potential for using Instagram as a marketing tool. There are a number of advantages for businesses when using Instagram. […]
Why a Template might Not Be Right For YOUR Business
You’ve likely heard of website templates – pre-designed websites that you can download and use for your own business. With a template, all you need to do is input your own information, images, and branding, and your website is ready to go. While website templates can be tempting – especially if you’re on a tight […]
Pay-Per-Click Marketing Explained
When it comes to marketing your business online, there are many options to choose from. One popular option is pay-per-click (PPC) marketing. PPC is a form of advertising that allows you to pay for top placement on search engines. When done correctly, PPC can be a great way to drive targeted traffic to your website. […]
Marketing A New Business
There are many marketing ideas for a new business, but the most important thing is to get started and to be creative. In order for a new business to be successful, it is essential to have a solid marketing plan in place. There are many different marketing strategies that can be used, and the best […]
Keyword Metrics Explained
Keyword metrics is the data which provides information about search volumes, competition and potential value of keywords. If you are working on your own SEO you need to understand the potential of your chosen keywords, understanding helps you make informed decisions when creating your SEO strategy. Search Volume – This tells you how many people […]
Designing a Website Before Building It
Web design is all about the user experience – and a huge part of creating a positive user experience on your website is giving them what they want when they want it. If you’re trying to sell your products or services online, don’t make your site’s visitors click through pages of sales pitch before they […]
Should I Build It Myself?
For small businesses looking to create a website, the number of available resources can be overwhelming, there are lots of DIY website builders to choose from and huge numbers of online articles to assist you in the website design and build process, BUT By now, you should know the reasons why your business needs a […]
Do I need a website for my business? And where do I start?
DO I NEED A WEBSITE FOR MY BUSINESS?, the answer of course is Yes, if only to avoid losing business to competitors that already have a web presence. It doesn’t matter if you don’t sell your products or services online, if you are not online you will be losing business, it is the first place […]
