Facebook Ads Explained
When it comes to social media marketing, Facebook is the 800-pound gorilla. With over 2 billion monthly active users, Facebook dwarfs other social media platforms like Twitter, LinkedIn, and Snapchat. And that’s why so many businesses are turning to Facebook Ads to reach their target audiences. But what are Facebook Ads, and how do they work? Facebook […]
Pay-Per-Click Marketing Explained
When it comes to marketing your business online, there are many options to choose from. One popular option is pay-per-click (PPC) marketing. PPC is a form of advertising that allows you to pay for top placement on search engines. When done correctly, PPC can be a great way to drive targeted traffic to your website. […]
Marketing A New Business
There are many marketing ideas for a new business, but the most important thing is to get started and to be creative. In order for a new business to be successful, it is essential to have a solid marketing plan in place. There are many different marketing strategies that can be used, and the best […]
Internal Linking Explained
Although linking to external websites is important so to is internal linking. Internal linking is the process of linking your own website pages to other pages or content within your own website. One of the most important ways to develop your site’s online presence is creating internal links. These are links within your site that […]
Keyword Metrics Explained
Keyword metrics is the data which provides information about search volumes, competition and potential value of keywords. If you are working on your own SEO you need to understand the potential of your chosen keywords, understanding helps you make informed decisions when creating your SEO strategy. Search Volume – This tells you how many people […]
Why Your Business Needs A Professional Web Designer
A web designer is someone who creates attractive, functional websites or applications for other people to use. They are not just involved in making pretty pictures of you and your business, they are also very creative in how they organize and present information to users. A professional web designer has several years of experience under […]
Designing a Website Before Building It
Web design is all about the user experience – and a huge part of creating a positive user experience on your website is giving them what they want when they want it. If you’re trying to sell your products or services online, don’t make your site’s visitors click through pages of sales pitch before they […]
Should I Build It Myself?
For small businesses looking to create a website, the number of available resources can be overwhelming, there are lots of DIY website builders to choose from and huge numbers of online articles to assist you in the website design and build process, BUT By now, you should know the reasons why your business needs a […]
The Google Helpful Content Update
After looking at Google’s notes on this update, they appear to be targeting content creators who write content specifically targeting search performance rather than creating content for the audience. Google wants content written “By People For People” not by AI and not content focused primarily on search engine ranking. “The helpful content update aims to […]
Do I need a website for my business? And where do I start?
DO I NEED A WEBSITE FOR MY BUSINESS?, the answer of course is Yes, if only to avoid losing business to competitors that already have a web presence. It doesn’t matter if you don’t sell your products or services online, if you are not online you will be losing business, it is the first place […]
