The Growing Popularity of Pay-Monthly Websites
Once the choice of startups, pay-monthly websites are becoming more popular with larger established businesses who need to manage costs and cash flow more closely. Despite the cost of living crisis, COVID or problems in other countries, more small businesses than ever are popping up. All businesses from startups to established companies need a professional […]
Before Building Your Website
Before you even start building your website there are some important steps to take. You need to understand your businesses vision, what are you trying to achieve, what are you trying to communicate to your customers. Is your website going to be primarily informative or are you selling directly from the site (or both). Build […]
Getting Google to notice you
As businesses, we are always looking to increase our ranking on the search engines, the more visible the better. Here are just a few tips which may help you achieve this. The tips aim to help both with your website’s Google rankings and with your Google MyBusiness page. Posting Content Target audience Make sure you […]
Before You Launch Your New Website
If you are planning to launch a website you may find this useful Spelling and grammar are checked for all pages. If used, all lorem ipsum content has been removed. All contact details are correct. You have the rights to use the images, fonts, and content. Your website has been tested across the major browsers. […]
Five benefits of paid social media management for small businesses
The power of social media is becoming more apparent in today’s fierce marketplace – small businesses are turning to paid social as a means to target more customers and increase website traffic. Below are five benefits of paid social media management for small businesses and entrepreneurs. 1. Brand awareness. Brand awareness might seem like a […]
Why should I bother with SEO?
SEO is an effective low cost way of increasing the number of visitors to your website and in particular SEO for your businessgetting “targeted” customers to your website by matching your content to the things people are searching for. When people talk about SEO the word “Google” usually comes up, Google is usually the first […]
Some common website mistakes
A Business website is your showcase, it is increasingly the way other businesses or customers find out about your business, it’s a way of making it easier for your prospects and customers to find you, find your products and contact you. The internet is also the place your competitors live and it’s a jungle out there so making mistakes here
Some ideas when creating a marketing strategy
One of my first tasks when looking at marketing is to define who our ideal customers are. Not everyone who buys from us fits the same persona so it is important to focus your resources on the clients who are most likely to buy from you.
How to drive customers to your online shop
Your online shop is all set to go live. The next thing to worry about is driving traffic to your online shop. Low traffic is a huge challenge business owner’s face when managing an online store. E-commerce giants have the cash and the branding on
